A new smartphone survey has been recently published offering interesting information regarding the use of the devices. The new information comes from Experian Marketing Services’ Simmons Connect mobile and digital panel and brings into the spotlight the way smartphone users spend time using their phones.
On average, smartphone owners spent 26% of the time they spend on their phone talking and another 20% texting. 16% of smartphone time is spent with social networking while 14% is devoted to browsing the mobile web accounts. In addition, people appear to spend 9% emailing and 8% of daily smartphone time playing games. Using the phone’s camera and GPS each takes up 2% of time allocated to smartphone day.
According to a survey the average adult spends 58 minutes a day using the smartphone. While Android users appear to be spending around 49 minutes of each day on their phone, iPhone owners tend to be a lot more active, using their devices for 75 minutes daily. This reveals not only that people with iPhones are on their device for 55% longer than Android users, but it also shows that 5% of an iPhone owner’s entire day is spent on his phone.
The differences between Android and iPhone users appear when it comes to the way they use the time designated for their devices, as well. Therefore, iPhone users tend to use their time texting, email, taking pictures, and social networking, while Android owners are more likely to use their devices for making calls, more than doing other actions.
While iPhone users spend only 22% of their smartphone time talking on the device, Android users spend talking on their devices 28% of the time dedicated to their smartphone.
Another difference between Android and iPhone users is that iPhone owners allocate less time visiting websites on their phone than those who utilize an Android smartphone.
As stated above, the information comes from Experian Marketing Services’ Simmons Connect mobile and digital panel. The panel includes opt-in panelists who have responded to the Simmons National Consumer Study and National Hispanic Consumer Study.