A new report suggests the fact that the Cupertino-based company raised prices for some of their products in Japan. Apparently, Apple has quietly raised the prices of all iPad and iPod Models on Thursday due to the national currency’s deflation.
This change is due to the fact that the Japanese yen continues to weaken against the US dollar, which makes it harder for companies to sell the imported products. Apple is also in the same situation. The Fruit Company had to raise prices for their iPad and iPod in order to reach the US and the worldwide price limit.
Reported by Japanese public broadcaster NHK, the affected products are limited to Apple’s music players and tablets, each one of these two product suffered substantial price increases. On the other hand, the yen continues its slide against the American dollar.
According to the Apple spokesman Takashi Takabayashi, the company “made some pricing adjustments due to changes in foreign exchange rates”. During the last period, the yen has weakened its value, reaching down to ¥100.69 against the dollar earlier today.
This is the first time since 2009 when the Japanese yen fell past 101 yen to the US dollar. The weakened yen comes as a result of Japanese Prime Minister Shinzo Abe’s plan to halt the deflation of the national currency.
So far, the fourth generation iPad and iPad mini were prices at ¥42,800 and ¥28,800, respectively. Now, both of these products reach prices such as ¥49,800 and ¥32,800. In order to make things clearer, this increase represents approximately $40 for the iPad mini and $70 for the iPad. The iPad mini can now be purchased for $324 while the iPad is a little bit more expensive reaching $492.87.
In what concerns the other Apple product that suffered price changes, the iPod Touch was listed with the entry-level 32 GB 5th generation version is now listed at ¥29,800, up from ¥24,800. With an additional ¥2,000 and ¥600 were added to the nano and shuffle models. The iPod classic receives an approximately ¥4,000 increase, going from 20,900 in April to 24,800 today.
This is not the first time Apple chose to increase the prices of their products. Back in 20122, the Fruit Company started charging more for all its products in the UK in order to compensate the increased VAT tax.