Apple’s iPad a Leader in Online Shopping Traffic

Despite the fact that the tablet market is pretty crowded with multiple new tablet models appearing over night, Apple’s iPad still accounts for a respectable 89.28 percent of the e-commerce website traffic, and it also ranks in more money on a user basis that any other platform.

Since its release in 2010, Apple’s famous tablet has become a market leader in this new device category. While other competitions such as Google, Samsung and OEM have revealed their own tablets, Apple still holds the majority of the tablet market. Between 2011 and 2012, Apple market dropped bellow 50 percent for the first time, suggesting that the fierce competition from rivals might threaten Apple’s dominance.

iPad dominace on e-commerce traffic

The recent figures come form Monetate’s latest Ecommerce Quarterly report, and suggest the fact that the first quarter of calendar 2013 was a glorious period for Apple’s iPad. The tablet accounts for nearly 9 out of every 10 tablets that browse e-commerce websites.

In what concerns Apple’s rival, Google tablets grew from 4.75 percent a year ago to 8.20 percent in the first quarter. On the other hand, Amazon’s Kindle Fire lost traffic among online shopping websites over the last year, falling from 3.58 percent to 2.51 percent.

Related to the money customers spend using their tablets, the iPad is still the leader. The average amount of money spent per user reached the order value of $99.04. Android-based tablet take the second place with 95.48 per user while the Kindle Fire came in third place with $83.58.

The use of tablets for online e-commerce is growing from 5.95 percent in the first quarter of 2012 to 10.58 percent at the start of 2013. The tablet still remains more popular than smartphones for online shopping, as handsets accounted for 10.44 percent of the e-commerce traffic.

On the other hand, traditional personal computers become the most used devices for e-commerce browsing with 78.99 percent in the first quarter of 2013. Even in this category, Apple’ Mac remains the leader. Mac owners spend more per order with an average purchase value of $106.35. In what concerns the second place, Windows PC users spend an average of $97.77 per order.

Among Smartphone shoppers, Google’s Android platform was the most profitable on a per-purchase basis. The platform accounted an average of $107.14 per purchase. Here, Apple reached the second place with an average of $107.03 per e-commerce order placed. However, the difference is almost inconspicuous.

It is worth mentioning the fact that the numbers come from a random sample of more than 500 million online “shopping experiences” gathered by Monetate whose clients include Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO.

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