Recently, the Cupertino-based Company filed an application in Russia in order to register the product name “iWatch”. The term was used in past news to refer to company’s well-debated wrist-worn accessory.
The rumor comes from the Izvestia.ru source with the claim that Apple has filed for ownership of the “iWatch” name in Russia. More precisely, the application was filed under the 9th and 14th classes for the International Classification of Goods and Services.
Previously, Apple has claimed the ownership of product names before their official announcement, but all those registrations have been done in a discreet manner under corporation names. For instance, Apple has tried to receive the international rights for iPad early as 2006 with the help of a British shell corporation called “IP Application Development Limited” or IPAD Ltd.”
The Russian report did not offer any specific information regarding the alleged iWatch and the fact that the ownership might come under a shell corporation. It does however claim that the first registered trademark filing for Apple’s iWatch was made in Jamaica in December of 2012. This represents a step forward for achieving supremacy over the name of Apple’s wrist-worn accessory.
The smart watch had begun to take a form at a rumored-level earlier this year, when a high number of reports claimed that the company is developing a smart wrist accessory. Moreover, the respective claims were accompanied by several pictures of the alleged device. Some of them seemed pretty reliable and conclusive while others were just a testimony for the fact that the news was just a rumor.
However, one such report claimed the fact that the Fruit Company has already started developing the wearable device, and it has a 100-person team working on the project. In the same time, the well-known analyst Ming-Chi Kuo of KGI Securities thinks that an Apple iWatch will not face the eyes of the public during 2013. The most likely is that Apple will not release the product until late 2014 if the company plans to develop such a product.
Moreover, the analyst also gives a little bit of information regarding the future Apple product. In the eyes of Ming-Chi, the iWatch will sport a 1.5-inch to 2-inch screen and it will focus on biometric feedback for users.
In order to strengthen these rumors, a survey performed by ChangeWave Research this year, revealed the fact that more than 19 percent of North American consumers are interested in purchasing the “iWatch”. Compared to other surveys related to Apple’s iPad or Intel-based Mac, this survey scored the highest percentage.