100 Million Sales Milestone for Apple’s iPod Touch

After the new iPod Touch was launched this morning, Apple announced the fact that the Apple’s iPod Touch has reached 100 million sales milestone. Since the first model of iPod Touch was released back in 2007, the Cupertino-based company managed to sell over 100 million units of a single model of iPod.

This is the first official announcement regarding the number of units sold  related to a particular type of product, which Apple offered to its customers. The company has no historical records of offering exact numbers of product sales. However, now, the Fruit Company also mentioned the fact that the iPod Touch accounts for more than half of all iPod sales.

Apple reached 100 million sales milestone for iPod

Nevertheless, the company had to reveal in documents filed in the Samsung lawsuit that the company has sold 46.5 million iPod Touch units in the United States alone, but it was pretty hard to verify all those numbers at the time.

The iPod Touch borrows the iPhone’s design, and it is the only iPod, which runs on Apple’s iOS platform. Moreover, the device comes with full access to the App Store and built-in iTunes download support.

The number of units sold is still decreasing since the iPhone has taken control over Apple’s portable media player lineup. Instead of spending money on a music player device, most users choose to purchase only an iPhone, which can easily play the role of a music player. However, the iPod Touch’s brand is diminishing. Last quarter, Apple reported that it sold only 5.6 million iPods, which means a 26 percent drop compared to the last year’s situation.

Along with the iPod Touch, Apple also has to offer the iPod nano, iPod Shuffle and the iPod classic. When upgrading its line of iPod products, Apple added the 4-inch Retina display found on the iPhone 5, as well as Apple’s new, smaller Lightning connector.

Regarding the latest product of the iPod Touch line, the new model is a slimmed down version of the 5th generation of iPod Touch missing the rainbow color options and iSight camera. It was expected that Apple would release a new product since the company stopped selling the iPod Touch 4th generation.

The new low-end model for $229 features a 4-inch Retina display and dual-core A5 chip, but as it was mentioned before, the device lacks a rear-facing iSight camera and loop wrist strap.

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